Whether you develop your own film in the scarlet light or take your iPhone to task, photography is for everyone. Challenging one another in an online community celebrates art, the art form, and the artist. As a professional photographer, creating an online community on your website can boost your brand awareness.  Amateur, freelance and professional... Read more

Apparel companies and influencers go together like peanut butter and jelly. At least once a week, I get a comment on an Instagram post asking me to be a brand ambassador. Brand ambassadors are a great way to approach fashion marketing. In line with this, your clothing line has built up a healthy group of... Read more

Your storefront is digital; but your customer appreciation doesn’t have to be. Your online store can break the digital barrier with two words “thank you.” Those two words go a long way to express gratitude. Online Customers are Real Customers Your shopping experience should be as friendly online as you would like it to be... Read more

Company website: check. Online community: check. Now what? You need a content marketing strategy — and content. How about some easy tips to help form a consistent content marketing plan? We have your back. Publishing once a week can feel like a daunting task. Especially, since you know that participating in your online community means... Read more

Great support can make or break your eCommerce store. Your online products may sell now, but what about when people need help? How? You can create a community around your products while you’re offering support. This is precisely how we support our users at PeepSo with a Support Group, of course. And this isn’t foo-foo self-help... Read more

Teams have online communities to work together. They set up Facebook Groups, Slack Channels, and even PeepSo Communities. But if leadership doesn’t intentionally create psychological safety, it won’t help your team. You need a framework built by humble and courageous leaders. Build The Framework Positive vibes only. How many times have we said it? Staying... Read more

Well-written product descriptions can make or break your online store. They shouldn’t be too short or too long. It’s a little bit like Goldilocks and the Three Bears. Product descriptions need to be just right. And, interesting enough to buy. In one of our latest posts we talked about updating your product images and optimising it for... Read more

You’ve worked hard to build your community but now you see people leaving. That can be hard. Here’s the thing: any community — online or off — should allow ebb and flow. It’s really okay. It’s not personal. (But if it was, that’s okay, too. Let them go, but that’s another post.) “Communities shouldn’t be... Read more

You have an eCommerce store and you’ve optimized your product pages. You have great images, reviews, and stellar copy. Are you blogging about your online products, too? If you’re not, let me just say that you should. It gives you an opportunity to educate, put your brand before potential customers on social media, and it signals to... Read more

In retail, upselling is the key to growing the top-tier of your customer base. Whether your store is physical or digital makes no difference; eCommerce is commerce. The question becomes how will customers know you have a better option without an upgrade prompt? They won’t. We’re here to help. Is Upselling Spammy? In one word,... Read more