Whether you develop your own film in the scarlet light or take your iPhone to task, photography is for everyone. Challenging one another in an…

Apparel companies and influencers go together like peanut butter and jelly. At least once a week, I get a comment on an Instagram post asking…

Your storefront is digital; but your customer appreciation doesn’t have to be. Your online store can break the digital barrier with two words “thank you.”…

Company website: check. Online community: check. Now what? You need a content marketing strategy — and content. How about some easy tips to help form…

Great support can make or break your eCommerce store. Your online products may sell now, but what about when people need help? How? You can…

Teams have online communities to work together. They set up Facebook Groups, Slack Channels, and even PeepSo Communities. But if leadership doesn’t intentionally create psychological…

Well-written product descriptions can make or break your online store. They shouldn’t be too short or too long. It’s a little bit like Goldilocks and…

You’ve worked hard to build your community but now you see people leaving. That can be hard. Here’s the thing: any community — online or…

You have an eCommerce store and you’ve optimized your product pages. You have great images, reviews, and stellar copy. Are you blogging about your online products, too?…

In retail, upselling is the key to growing the top-tier of your customer base. Whether your store is physical or digital makes no difference; eCommerce…